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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response.
Shampy Kamboj
Bijoylaxmi Sarmah
Shivam Gupta
Yogesh Dwivedi
Published in:
Int. J. Inf. Manag. (2018)
Keyphrases
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social media
social networks
user generated content
social media streams
online social
online communities
brand image
social web
social networking
case study
social relationships
real time
search engine
neural network
complex systems
community structure
big data
community members
public opinion
content sharing