Construction and validation of the customer social participation in brand communities scale.
Shampy KambojBijoylaxmi SarmahPublished in: Internet Res. (2018)
Keyphrases
- online communities
- social networks
- social relationships
- learning community
- social communities
- open source software development
- virtual communities
- social capital
- socio technical
- community members
- social networking
- collective intelligence
- knowledge sharing
- social media
- social web
- social network analysis
- social groups
- social influence
- social networking sites
- social interaction
- electronic commerce
- social activities
- customer behavior
- social structure
- user participation
- situated learning
- online social
- online learning communities
- collective knowledge
- small world
- social roles
- social practices
- customer satisfaction
- user generated
- community detection
- scale space
- decision making
- social network data
- customer service
- knowledge exchange
- content analysis
- social structures
- multiscale