Barbara Woerz

Publication Activity (10 Years)

Years Active: 2020-2024
Publications (10 Years): 2

Top Topics

Search Engine Marketing

Content Creation

Decision Making

Subject Matter Experts

Top Venues

Publications

Diana L. Kolbe, Andrea Müller, Annebeth Demaeght, Barbara Woerz
UX-Optimized Lottery Customer Acquisition Processes Through Automated Content Creation: Framework of an Industry-University Cooperation. HCI (37) (2024)
Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller
User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? HCI (24) (2020)