User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?
Christina MiclauBarbara WoerzLaura HeilandDennis HessBeatrice WeberAlice EmmlerHans-Peter SaarJonas BelkeNiklas HoseOxana ErnstAndrea MuellerPublished in: HCI (24) (2020)
Keyphrases
- user experience
- online advertising
- user interface
- data mining
- website
- user behavior
- social media
- domain experts
- knowledge acquisition
- decision making
- end users
- knowledge sharing
- customer relationship management
- data mining technology
- user studies
- real world
- marketing strategies
- domain knowledge
- information access
- user interaction
- knowledge representation
- knowledge based systems
- customer behavior
- consumer behavior
- user perceptions
- mobile applications
- human experts
- knowledge discovery
- expert systems
- search engine marketing
- subject matter experts
- user engagement