Abhishek Borah

Publication Activity (10 Years)

Years Active: 2014-2022
Publications (10 Years): 1

Top Topics

Selection Strategies

Product Descriptions

Randomly Selected

Profit Maximizing

Top Venues

Inf. Syst. Res.

Publications

Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah, Jiayin Qi
Creative Appeals in Firm-Generated Content and Product Performance. Inf. Syst. Res. 33 (1) (2022)
Abhishek Borah, Gerard J. Tellis
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. Mark. Sci. 33 (1) (2014)