Creative Appeals in Firm-Generated Content and Product Performance.
Jifeng MuJonathan Z. ZhangAbhishek BorahJiayin QiPublished in: Inf. Syst. Res. (2022)
Keyphrases
- generation process
- life cycle
- web content
- product information
- automatically generated
- multimedia content
- product catalogs
- product descriptions
- profit maximizing
- customer base
- competitive environment
- randomly selected
- user generated
- information retrieval
- sentiment analysis
- information technology
- digital libraries
- case study
- multimedia