Visualization strategies and tools for enhancing customer relationship management.
Shobha GanapathyC. RanganathanBalaji SankaranarayananPublished in: Commun. ACM (2004)
Keyphrases
- customer relationship management
- data mining systems
- olap tools
- relationship management
- data mining applications
- data mining
- customer segmentation
- competitive advantage
- visualization tool
- data mining technology
- data analysis
- marketing strategies
- decision support
- call center
- data mining methods
- enterprise resource planning
- response time
- customer churn
- software engineering