The Impact of Multichannel Customer Management on e-CRM.
Afsaneh AshouriAlireza FaedPublished in: EMS (2010)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- data mining applications
- marketing strategies
- data mining technology
- customer retention
- customer churn
- data mining
- business activities
- customer segmentation
- call center
- customer data
- electronic commerce
- management system
- customer satisfaction
- case study
- transactional data
- decision making
- multi channel
- knowledge discovery
- database systems
- impact analysis