Social-Customer-Relationship-Management (Social-CRM) - Anwendung und Technologie.
Rainer AltOlaf ReinholdPublished in: Wirtschaftsinf. (2012)
Keyphrases
- customer relationship management
- social networks
- social interaction
- data mining applications
- data mining
- data mining systems
- social media
- competitive advantage
- decision making
- relationship management
- real world
- customer churn
- marketing strategies
- social relationships
- information systems
- information retrieval
- social networking
- markov chain
- database systems
- customer segmentation