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Customer engagement and performance in social media: a managerial perspective.
Othman Boujena
Isabelle Ulrich
Aikaterini Manthiou
Bruno Godey
Published in:
Electron. Mark. (2021)
Keyphrases
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social media
information systems
learning environment
viewpoint
electronic commerce
social networking
information technology
customer satisfaction
customer service
social media data
big data
call center
social networks
website