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Isabelle Ulrich
ORCID
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Viewpoint
Website
Electronic Commerce
Customer Satisfaction
Top Venues
Electron. Mark.
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Publications
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Othman Boujena
,
Isabelle Ulrich
,
Aikaterini Manthiou
,
Bruno Godey
Customer engagement and performance in social media: a managerial perspective.
Electron. Mark.
31 (4) (2021)