Marketing Analytics for Customer Engagement: A Viewpoint.
Samala NagarajPublished in: Int. J. Inf. Syst. Soc. Chang. (2020)
Keyphrases
- viewpoint
- customer relationship management
- customer behavior
- direct marketing
- marketing strategies
- data mining
- consumer behavior
- customer service
- potential customers
- predictive modeling
- social media
- database marketing
- purchase behavior
- customer segmentation
- learning analytics
- customer data
- business decisions
- marketing campaigns
- customer support
- customer loyalty
- customer base
- business intelligence
- customer satisfaction
- learning environment
- data mining methods
- customer churn
- market competition
- competitive advantage
- big data
- d objects
- data mining technology
- multiple views
- transactional data
- student engagement
- behavior patterns
- case study
- data analysis
- decision making
- website
- user engagement
- electronic commerce
- illumination conditions
- call center
- lighting conditions
- banking industry
- service quality