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Samala Nagaraj
ORCID
Publication Activity (10 Years)
Years Active: 2018-2020
Publications (10 Years): 2
Top Topics
Viewpoint
Marketing Campaigns
Potential Customers
Customer Relationship Management
Top Venues
Int. J. E Bus. Res.
Int. J. Inf. Syst. Soc. Chang.
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Publications
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Samala Nagaraj
Marketing Analytics for Customer Engagement: A Viewpoint.
Int. J. Inf. Syst. Soc. Chang.
11 (2) (2020)
Samala Nagaraj
,
Sapna Singh
Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis.
Int. J. E Bus. Res.
14 (3) (2018)