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Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis.
Samala Nagaraj
Sapna Singh
Published in:
Int. J. E Bus. Res. (2018)
Keyphrases
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customer satisfaction
service quality
high quality
learning environment
electronic commerce
customer relationship management
brand image
data sets
neural network
information systems
user satisfaction
quality assessment
call center
potential customers