Keyphrases
- consumer behavior
- mobile advertising
- telecommunications industry
- purchasing behavior
- decision making
- mobile devices
- marketing strategies
- mobile phone
- mobile payment
- marketing campaigns
- mobile users
- website
- long term
- mobile applications
- data mining
- mobile networks
- mobile environments
- mobile technologies
- database marketing
- online consumer
- data mining technology
- mobile computing
- m learning
- information systems
- direct marketing
- mobile learning
- context aware
- social media
- e learning