Customer relationship management and the impact of e-coupons on B2C retail markets.
Alan D. SmithJames R. ShockRobert G. BeavesPublished in: Int. J. Bus. Inf. Syst. (2019)
Keyphrases
- customer relationship management
- business activities
- electronic commerce
- relationship management
- data mining applications
- data mining systems
- data mining
- competitive advantage
- customer churn
- marketing strategies
- data mining technology
- call center
- service quality
- customer retention
- business processes
- real time
- information technology