Research Note - Customer Loyalty Programs: Are They Profitable?

Siddharth S. Singh Dipak C. Jain Trichy V. Krishnan

Published in: Manag. Sci. (2008)

Keyphrases

customer loyalty
customer satisfaction
marketing strategies
data mining
service quality
machine learning
decision making
search engine
information systems
metadata
data analysis
association rules
multi dimensional
database applications
potential customers