Trichy V. Krishnan

Publication Activity (10 Years)

Years Active: 2006-2008
Publications (10 Years): 0

Publications

Siddharth S. Singh, Dipak C. Jain, Trichy V. Krishnan
Research Note - Customer Loyalty Programs: Are They Profitable? Manag. Sci. 54 (6) (2008)
Trichy V. Krishnan, Dipak C. Jain
Optimal Dynamic Advertising Policy for New Products. Manag. Sci. 52 (12) (2006)