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Investigating the Situated Culture of Multi-Channel Customer Management: A Case Study in Egypt.
Maged Ali
Ali Tarhini
Laurence Brooks
Muhammad Mustafa Kamal
Published in:
J. Glob. Inf. Manag. (2021)
Keyphrases
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multi channel
single channel
customer relationship management
management system
case study
electronic commerce
anti aliasing
information systems
multiscale
data management
power consumption
data broadcast
channel assignment
mixed signal