Capturing customer context from social media: mapping social media API and CRM profile data.
Matthias WittwerOlaf ReinholdRainer AltPublished in: WI (2017)
Keyphrases
- social media
- big data
- social media data
- data collection
- database
- social media platforms
- data sources
- data sets
- knowledge discovery
- training data
- data points
- data mining techniques
- high dimensional data
- data analysis
- high quality
- probability distribution
- end users
- computer systems
- synthetic data
- raw data
- data mining applications
- social context
- user activity