Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories.
Zhenzhen ZhaoMarie Haikel-ElsabehPatricia BaudierDamien RenardAlexander BremPublished in: Int. J. Technol. Manag. (2024)
Keyphrases
- social networks
- d objects
- object model
- consumer behavior
- category specific
- social media
- social interaction
- product information
- life cycle
- complex objects
- moving objects
- object tracking
- social norms
- target object
- object instances
- product development
- product design
- online shopping
- virtual communities
- information systems