Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics.
Gloria VolkmannMarc EggerDetlef SchoderPublished in: ECIS (2019)
Keyphrases
- user generated content
- social media
- user generated
- recommender systems
- natural language processing
- data mining
- natural language
- user comments
- user contributed
- online social
- online forums
- indirect association
- social media content
- mining algorithm
- web mining
- association patterns
- social media sites
- text mining
- association rules
- wikipedia articles
- product reviews
- blog posts
- frequent patterns
- association rule mining
- transaction databases
- relevant content
- data mining techniques
- social networks