The Interactive Effects of Capabilities and Data-Driven Culture on Sustained Competitive Advantage.
Ali Vafaei-ZadehJammula MadhuriHaniruzila HanifahRamayah ThurasamyPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- competitive advantage
- data driven
- knowledge management
- business processes
- business information
- customer relationship management
- competitive environment
- service quality
- artificial intelligence
- strategic advantage
- business environment
- data sets
- decision making
- financial services
- market share
- intellectual capital
- real time
- knowledge building
- health care
- user interaction
- human capital
- business analytics
- online retailers
- absorptive capacity