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Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis.
Santiago Iglesías-Pradas
Félix Pascual-Miguel
Ángel Hernández-García
Julian Chaparro Pelaez
Published in:
Comput. Hum. Behav. (2013)
Keyphrases
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exploratory analysis
visual exploration
spatio temporal patterns
information visualization
data analysis
data visualization
data mining
user centric
association patterns
databases
computer vision
data structure
data warehouse
data collection