Customer relationship management: strategic lessons and future directions.
Rado KotorovPublished in: Bus. Process. Manag. J. (2003)
Keyphrases
- future directions
- customer relationship management
- lessons learned
- customer retention
- case study
- relationship management
- customer churn
- data mining
- competitive advantage
- data mining systems
- data mining applications
- data mining technology
- current status
- current challenges
- marketing strategies
- current trends
- knowledge management
- decision making
- enterprise resource planning
- web intelligence