The Competitive Impact of Targeted Television Advertisements Using DVR Technology.

Bikram Ghosh Michael R. Galbreth Guangzhi Shang

Published in: Decis. Sci. (2013)

Keyphrases

case study
rapid development
cost effective
computer systems
data processing
interactive tv
high impact
technological advances
digital media
key technologies
neural network
control system
information technology
multimedia
information systems
artificial intelligence
information retrieval
machine learning