The Effect of User Generated Video Reviews on Consumer Purchase Intention.
Ya-Wen YuYuchia NataliaPublished in: IMIS (2013)
Keyphrases
- user generated
- purchase intention
- online shopping
- online stores
- product quality
- video sharing
- product reviews
- user generated reviews
- survey data
- virtual communities
- sentiment analysis
- social media
- user generated content
- web content
- online reviews
- electronic word of mouth
- user interests
- quality control
- website
- video data
- audio content
- process control
- video content
- service quality
- online video
- web search
- knowledge discovery