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Yuchia Natalia
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Electronic Word Of Mouth
Product Reviews
User Generated
Survey Data
Top Venues
IMIS
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Publications
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Ya-Wen Yu
,
Yuchia Natalia
The Effect of User Generated Video Reviews on Consumer Purchase Intention.
IMIS
(2013)