Invited Commentary - Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego.
Timothy L. KeininghamLerzan AksoyBruce CooilTor Wallin AndreassenPublished in: Mark. Sci. (2008)
Keyphrases
- recommender systems
- information systems
- data mining
- business intelligence
- business models
- business process
- decision making
- business innovation
- activity monitoring
- electronic commerce
- return on investment
- business applications
- online discussion
- real world
- business owners
- current status
- business processes
- computational biology
- knowledge discovery
- big data
- invited talk
- enterprise systems
- online services
- text mining
- escherichia coli
- case study
- user preferences
- decision makers