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Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting.

Patrick MikalefIlias O. PappasMichail N. GiannakosKshitij Sharma
Published in: I3E (2017)
Keyphrases
  • trust model
  • social media
  • peer to peer
  • electronic commerce
  • consumer trust
  • learning environment
  • web mining
  • social commerce