Login / Signup
A customer perspective on omnichannel customer journey and channel usage: A qualitative study.
Eveliina Mali
Tiina Paananen
Lauri Frank
Markus Makkonen
Published in:
STPIS (2022)
Keyphrases
</>
electronic commerce
customer satisfaction
qualitative and quantitative
statistical analysis
experimental study
quantitative and qualitative
customer service
neural network
customer behavior
purchase behavior