Eveliina Mali

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Purchase Behavior

Qualitative And Quantitative

Top Venues

Publications

Eveliina Mali, Tiina Paananen, Lauri Frank, Markus Makkonen
A customer perspective on omnichannel customer journey and channel usage: A qualitative study. STPIS (2022)