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Tiina Paananen
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 2
Top Topics
Electronic Commerce
Customer Behavior
Qualitative And Quantitative
Knowledge Retrieval
Top Venues
STPIS
Bled eConference
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Publications
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Tiina Paananen
,
Lauri Frank
,
Tiina Kemppainen
Customer-Brand Relationships in the Context of Digital Brands.
Bled eConference
(2022)
Eveliina Mali
,
Tiina Paananen
,
Lauri Frank
,
Markus Makkonen
A customer perspective on omnichannel customer journey and channel usage: A qualitative study.
STPIS
(2022)