Tiina Paananen

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 3

Top Topics

Qualitative And Quantitative

Electronic Commerce

Customer Behavior

Top Venues

Bled eConference

Publications

Tiina Kemppainen, Tiina Paananen
How Can Favorite Digital Services Enhance Users' Digital Well-Being? A Qualitative Study. EMCIS (2) (2023)
Tiina Paananen, Lauri Frank, Tiina Kemppainen
Customer-Brand Relationships in the Context of Digital Brands. Bled eConference (2022)
Eveliina Mali, Tiina Paananen, Lauri Frank, Markus Makkonen
A customer perspective on omnichannel customer journey and channel usage: A qualitative study. STPIS (2022)