Social Media Analytics in Social CRM - Towards a Research Agenda.
Matthias WittwerOlaf ReinholdRainer AltPublished in: Bled eConference (2016)
Keyphrases
- social media
- big data
- social networking
- social interaction
- social networks
- social media platforms
- user generated
- big data analytics
- user generated content
- social media data
- social web
- customer relationship management
- online social networks
- social networking sites
- online social media
- social media sites
- social behavior
- online social
- information diffusion
- user participation
- social activities
- user comments
- relationship management
- business intelligence
- social context
- crisis management
- public opinion
- social relationships
- online communities
- social connections