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Measuring Social CRM Performance: A Preliminary Measurement Model.
Torben Küpper
Torsten Eymann
Reinhard Jung
Tobias Lehmkuhl
Sebastian Walther
Alexander Wieneke
Published in:
Wirtschaftsinformatik (2015)
Keyphrases
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measurement model
structural model
cross sectional
structural equation modeling
empirical data
e learning
database systems
medical images
customer relationship management
confirmatory factor analysis