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Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention.

Qi LiNi LiangEldon Y. Li
Published in: Electron. Commer. Res. (2018)
Keyphrases
  • product quality
  • purchase intention
  • social networks
  • social commerce
  • social media
  • quality control
  • online shopping
  • information systems
  • electronic commerce
  • quality assessment
  • service quality
  • online stores