Factors influencing consumer purchase behavior toward live streaming commerce.
Yen-Hao HsiehXinYun ZhuoPublished in: AMCIS (2021)
Keyphrases
- purchase behavior
- factors influencing
- live streaming
- electronic markets
- factors affecting
- peer to peer
- sponsored search advertising
- streaming video
- electronic commerce
- limited bandwidth
- video quality
- next generation networks
- social influence
- technology acceptance
- video streaming
- quality degradation
- key factors
- video streams
- video coding
- case study