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XinYun Zhuo
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Purchase Behavior
Factors Influencing
Electronic Markets
Live Streaming
Top Venues
AMCIS
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Publications
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Yen-Hao Hsieh
,
XinYun Zhuo
Factors influencing consumer purchase behavior toward live streaming commerce.
AMCIS
(2021)