Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions.
Marco VisentinMariachiara ColucciGian Luca MarzocchiPublished in: J. Oper. Res. Soc. (2011)
Keyphrases
- computational cost
- clustering method
- detection method
- computational complexity
- high accuracy
- segmentation method
- representation scheme
- pairwise
- significant improvement
- similarity measure
- cost function
- generation method
- decision trees
- feature representation
- classification method
- statistically significant
- detection algorithm
- optimization algorithm
- computationally efficient
- edge detection
- preprocessing
- objective function