Gian Luca Marzocchi

Publication Activity (10 Years)

Years Active: 2011-2011
Publications (10 Years): 0

Publications

Marco Visentin, Mariachiara Colucci, Gian Luca Marzocchi
Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions. J. Oper. Res. Soc. 62 (6) (2011)