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A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments.

Ron KohaviAlex DengLukas Vermeer
Published in: KDD (2022)
Keyphrases
  • online learning
  • real time
  • social networks
  • database systems
  • databases
  • neural network
  • machine learning
  • feature selection
  • expert systems
  • test cases
  • test generation