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On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing.

Necati ErtekinJeffrey D. ShulmanHaipeng (Allan) Chen
Published in: Mark. Sci. (2019)
Keyphrases
  • dynamic pricing
  • return on investment
  • high cost
  • cost sensitive
  • knowledge base
  • search algorithm
  • total cost
  • minimal cost
  • cost reduction
  • customer base