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A Characterization of Non-buyers in B2C E-Commerce and the Drivers to Turn Them into E-Shoppers.

Ángel Hernández-GarcíaSantiago Iglesías-PradasAlberto Urueña-López
Published in: WSKS (2011)
Keyphrases
  • online auctions
  • online shopping
  • user centric
  • neural network
  • genetic algorithm
  • case study
  • data mining
  • learning algorithm
  • information systems
  • multiscale
  • electronic commerce
  • group buying