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Trust, Perceived Benefits, and Purchase Intention in C2C E-Commerce: An Empirical Testing in China.
Xingchen Pan
Weijian Xiong
Shengchao Pu
Fanshen Han
Anqi Zhang
Published in:
J. Organ. End User Comput. (2023)
Keyphrases
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purchase intention
online shopping
product quality
online stores
virtual communities
survey data
quality control
customer satisfaction
service quality
process control
electronic word of mouth
structural equation modeling
real time
personal information
machine vision
electronic commerce
open source
user interface