Strategizing for Mass Customization by Playing the Business Networking Game.
Martijn R. HoogeweegenLorike Hagdorn van der MeijdenPublished in: MCPC (2003)
Keyphrases
- mass customization
- business models
- game playing
- computer games
- mass production
- product development
- product design
- product configuration
- electronic commerce
- human players
- life cycle
- distributed computing
- video games
- data mining
- business processes
- manufacturing process
- information systems
- cloud computing
- decision making
- conceptual framework
- product information
- cost efficient
- business process
- knowledge management
- case study
- real world