Login / Signup
The effects of mini-detail short videos on consumer purchase intention on Taobao: A TAM2-based approach.
Yanying Feng
Mengfan Zhai
Yaolin Du
Published in:
Entertain. Comput. (2024)
Keyphrases
</>
purchase intention
online shopping
online consumer
online stores
product quality
consumer behavior
survey data
social media
real time
cloud computing
machine vision
perceived usefulness
behavioral intention
electronic word of mouth