Login / Signup
Mengfan Zhai
Publication Activity (10 Years)
Years Active: 2022-2024
Publications (10 Years): 2
Top Topics
Internet Shopping
Risk Aversion
Electronic Word Of Mouth
Purchase Intention
Top Venues
Internet Res.
Entertain. Comput.
</>
Publications
</>
Yanying Feng
,
Mengfan Zhai
,
Yaolin Du
The effects of mini-detail short videos on consumer purchase intention on Taobao: A TAM2-based approach.
Entertain. Comput.
51 (2024)
Mengfan Zhai
,
Yuan Chen
,
Mingxia Wei
Influence of trust and risk on peer-to-peer investment willingness: a bidirectional perspective.
Internet Res.
32 (3) (2022)