Von Kunden für Kunden: Crowd Services als Erweiterung der Digital Customer Experience.
Volkmar MrassChristoph PetersJan Marco LeimeisterPublished in: HMD Prax. Wirtsch. (2017)
Keyphrases
- customer service
- web services
- customer satisfaction
- context aware
- service providers
- service oriented
- service quality
- service discovery
- digital objects
- digital goods
- electronic commerce
- information goods
- service composition
- digital media
- market segments
- digital television
- information services
- service requirements
- public key infrastructure
- ambient intelligence
- end users
- mobile services
- service delivery
- digital resources
- marketing campaigns
- personal preferences
- user experience
- mobile phone