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Which Review Can Make You Engage?: The Effect of Reviewer-Reader Similarity on Consumer-Brand Engagement.
Senhui Fu
Qing Yan
Guangchao Charles Feng
Jiamin Peng
Published in:
J. Glob. Inf. Manag. (2021)
Keyphrases
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similarity measure
learning environment
distance measure
distance function
cognitive engagement
edit distance
similarity measurement
structural similarity
product information
negative impact
e learning
clustering algorithm
case study
similarity function
online shopping
purchase intention