Senhui Fu

Publication Activity (10 Years)

Years Active: 2018-2021
Publications (10 Years): 2

Top Topics

Purchase Intention

Cognitive Engagement

Online Shopping

Top Venues

Int. J. Inf. Manag.

J. Glob. Inf. Manag.

Publications

Senhui Fu, Qing Yan, Guangchao Charles Feng, Jiamin Peng
Which Review Can Make You Engage?: The Effect of Reviewer-Reader Similarity on Consumer-Brand Engagement. J. Glob. Inf. Manag. 29 (6) (2021)
Senhui Fu, Qing Yan, Guangchao Charles Feng
Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context. Int. J. Inf. Manag. 40 (2018)